You can think of Shopify as a sort of anti-Amazon, in the sense of helping merchants compete with the ecommerce giant. This implies helping with more than just order processing. Along those lines, they just added Audiences, which lets merchants send customer lists to Meta and Google to help find new customers through look-alike modeling.
Connectors between CDPs and cloud databases are becoming too common to mention. But how would you know they’re common if we don’t mention them? So I’ll slip in this news that Lytics has integrated its reverse ETL tool Cloud Connect with the Databricks cloud database.
Embattled measurement giant Nielsen has swatted back at competitors with the U.S. launch of Nielsen ONE Ads, its long-awaited tool to report on deduplicated audiences across linear TV, connected TV, desktop and mobile. Reports include live metrics for digital campaigns, data from Nielsen panels, and direct publisher integrations. Future extensions will include results measurement, based on customer behavior data, and content metrics.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.