Shopify already offers one-stop tech shopping for small retailers. They just went a step further to add a mobile shopping app that covers everything from local business discovery to product recommendations to checkout to order tracking. Good timing.
Data privacy rules will hurt small publishers more than big publishers, according to this CafeMedia study. Twice as many large publishers said they would replace cookies with a different anonymized ID (64% vs 32%) and more than twice as many said they would increase non-advertising revenue to replace ad revenue losses (55% vs 24%). Nearly half (44%) already sell first party data to outsiders. The study sees CDP use growing from 50% to 61% in the coming year and DMP use growing from 50% to 63%.
File this under “the glass is three-quarters empty but at least the water level is rising”: Kenshoo reports that digital advertising rebounded slightly early April from the levels of late March. Improvements are concentrated in online shopping and health products. Paid search and social ads both grew during the first quarter although they would have grown faster without a pandemic; ecommerce ads grew more.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.