Shopify Enables Ad Targeting with Yahoo Connect ID

Finally, we have Shopify helping its clients adjust by integrating Yahoo’s cookie-free  Connect ID for ad targeting.  The deal will let Shopify merchants target (and retarget) ads at individuals across the 3,000-plus publisher domains that support Yahoo’s Connect ID.

More News

Previous Article

IT Managers See CDP as Key Marketing Technology: Treasure Data Survey

September 23, 2021

More than half (59%) of the respondents to this Treasure Data martech survey are in IT, which probably explains why they rated security as the most important evaluation consideration (58%), far ahead of cost (38%), scalability (38%), or integration (37%). The group ranked CDP as the top marketing stack technology (68%), although the list of choices didn’t include stalwarts such as email, marketing automation, or CRM. Download for more.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter