“Contextual commerce” is here to stay: within just the past month, 7.5 million U.S. households have purchased a physical product through a CTV ad, according to research and consultancy service Parks. That’s eight percent of households that watch streaming video. It’s still way short of the 24% that subscribed to one or other video service — the biggest type of transaction in streaming.
New media require new metrics. Value intelligence startup Pay-i has landed $4.9 million in seed funding to fill that gap for genAI. The solution provides a real-time dashboard that lets users assign dollar and time values to measurable genAI outcomes, comparing the performances of models, agents or prompts.
A new study published in Jama Internal Medicine compared responses to almost 200 patient questions by physicians and chatbots in a social media forum. In almost 80% of cases, evaluators preferred the longer and more empathetic responses by the bots (maybe doctors are just busier than bots?). The next step would be to use AI agents for this; after all, Cisco forecasts that AI assistants will be handling 68% of customer service in the tech sector by 2028.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.