Shopper Search Shifting from Amazon and Search Engines to Walmart and TikTok: Jungle Scout Report

What must worry Google above all is the decline in search marketing itself.  You’ll recall we reported last week that search’s share of U.S. Internet ad spend has been falling.  Today I’ll add this Jungle Scout report that people are starting their online shopping searches less with “search engines” (presumably mostly Google) and Amazon, and more with Walmart and TikTok.  Yikes!