How sane is it to think WordPress will easily be conquered? Sanity is all set to try, maintaining the traditional content management system is broken and should be replaced by one that unites content and data in one solution, accessible to marketing, developer and other teams (explained at much greater length here). They just raised $85 million in a Series C funding round to help things along.

A survey of 2,000 CEOs by IBM finds 37% saying it’s better to be “fast and wrong” than “right and slow” when adopting technology in general. Specifically on AI, a striking 64% admitted adoption was prompted by the “risk” of falling behind rather than clear understanding of what it would bring to the business. But CEOs look on the sunny side, with 85% expecting positive ROI on AI by, oh, 2027.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.