It’s great that AI can write marketing copy, but what if people don’t want marketing content from any source? This StoryStream study finds that just 38% of online shoppers find brand-created assets impactful, compared with 62% for user-generated content (UGC). In fact, more find UGC to be important (72%) than personalized content (49%). Did we mention that StoryStream sells UGC tools?
I’ve given up the search for truth and am looking for a good fantasy, said a favorite t-shirt from years past. Along those lines, let’s just focus on cool tech stuff. Using AI to generate marketing copy fits that bill nicely, so we’ll report that Regie just raised a $10 million Series A to do just that.
Google made a slew – maybe even two slews – of announcements today at its Search On event. Most relevant to this newsletter were new features related to shopping, including visual search, personalized results, and buying guides compiled from multiple trusted sources. It’s probably safe to say that Google wants to reclaim its position as the top product search destination, now occupied by Amazon.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.