Shoppers Prefer User-Generated Content to Brand Content: StoryStream Study

It’s great that AI can write marketing copy, but what if people don’t want marketing content from any source?  This StoryStream study finds that just 38% of online shoppers find brand-created assets impactful, compared with 62% for user-generated content (UGC).  In fact, more find UGC to be important (72%) than personalized content (49%).  Did we mention that StoryStream sells UGC tools?