This Incisiv survey looks beyond personalized marketing to the full customer experience. It finds that 73% of shoppers expect interactions to be integrated across all channels and 54% are willing to spend more when their experience is tailored to their preferences. But retailers are failing to meet expectations: just 29% offer personalized product recommendations.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.
B2B buyers also want an omni-channel experience. Digital Commerce 360 finds that B2B buyers now use ten or more channels, double the number five years ago. Two-thirds of the B2B buying process is now done digitally and 75% of buyers prefer a rep-free sales experience.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.