Just over 50% of CEOs now believe that the short tenure of a CMO can be an indication of their success as they move on to other opportunities. Ninety-one percent of CEOs believe CMOs build trust across the C-Suite, although they lag behind CFOs and COOs when it comes to CEOs’ personal trust. CEOs’ assessment of CMOs across a range of factors has become more positive, according to the latest CEO study from AI marketing agency Boathouse.
The Interactive Advertising Bureau has announced the February launch of a working group to educate brands and agencies on opportunities for out-of-home and in-store retail media advertising. This follows the release of an IAB report, “Quantifying Retail Media In-Store Success: Measurement & Innovation” that discusses physical stores as the next major media channel. For example, Walmart’s potential in-store audience is almost double its digital audience.
No fewer than 98% of those surveyed by creative operations platform Lytho say they use or plan to use AI in their work. Fifty percent are using it weekly; 30% daily. Notably creatives were more interested in specific features and ease of use than marketers, marketers marginally more interested in cost-effectiveness than creatives.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.