ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM. The rationale behind the deal is to help ShowHeroes Group bring its solution to the US and Latin American markets. The deal price is just under eight figures, although ShowHeroes declined to share the exact amount.
GrowSari, a local B2B platform in the Philippines aimed at serving local mom-and-pop stores in the country, has announced that it has signed a definitive agreement with global investment firm KKR where KKR will be investing US$45 million to GrowSari to support its national expansion, as well as strengthen its financial service capabilities.
Pablo Navarro, operating partner, and Alejandro Echavarria, managing partner, co-founded the venture capital Marathon firm in 2020 with Leon Papu to focus on early-stage, business-to-business startups in emerging markets. Their plan is to fund about 20 companies in fintech, SaaS and marketplaces.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.