Siftery Identifies Common Replacement Products for Business Software

Siftery builds a database of which companies use which products, built with information that community members submit about their companies. It has several services that leverage this information to help buyers decide what to purchase based on what similar companies are doing. The latest is addition looks for changes in members’ product stacks and deduces which products most often replace other products. It’s an interesting shortcut but shouldn’t replace the hard work of understanding your requirements and product capabilities.

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Amazon Beats Walmart Prices But Gap Is Narrowing: Profitero Study

October 30, 2017

Remember when Walmart was the evil empire destroying small businesses across America? Today the $500 billion behemoth has somehow morphed into a spunky underdog fighting ($136 billion revenue). One dimension to the duel is pricing, where Amazon continues to undercut Walmart’s core promise of being cheaper than anyone else. This new study from Profitero finds that Amazon underpriced Walmart in 12 of 13 categories, although the average difference is just 3%. Walmart still beats the prices of other retailers.

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Predictive Analytics Vendor Infer Sold to ESW Capital

October 26, 2017

B2B predictive analytics vendor Infer has been sold to ESW Capital, which will fold it into ESW’s Ignite Technologies affiliate. Infer assembles business profiles by scanning the Web for news and company information, and combines these with clients’ own marketing automation and CRM data. ESW is on a martech buying spree, having also purchased Infobright DB, Jive, ThinkVine, Placeable and FirstRain in the past year.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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