Since we’re all about data access today, let’s also report that analytics platform Sigma is adding a File Column Type that can store unstructured files such as PDFs and images in Sigma tables, bringing structured and unstructured data together. I knew you’d be excited.
ChatGPT announced a beta feature that lets companies include their own data in its Deep Research results. Users can point to files stored in GitHub, Microsoft OneDrive and Sharepoint, and Dropbox. Note that including data in query results isn’t the same as using that data to train a model.
A new product from Salesforce, Agentforce in Slack, will bring AI agents into Slack conversations as purpose-built “teammates” rather than general purpose assistants. This is a step in the direction of replacing “do-everything” AI with more specialized models. Salesforce is also offering new, flexible pricing models for Agentforce in addition to the price-per-conversation model.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.