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Signpost AI Suggests Campaigns for Small Business Marketers

There’s a story about two hunters sleeping in their tent when a hungry lion attacks. One starts to lace up his shoes and the other says, “You’re crazy. You can’t outrun a lion.” The other looks at him and calmly replies, “I only have to outrun you.” Replacing marketers with artificial intelligence is like that: AI doesn’t have be the best marketer possible but just better than the marketers it replaces. For small businesses, where marketing is often done poorly or not at all, the human competition is pretty weak. Marketing automation vendor Signpost, which serves over 7,000 small business clients, has taken up this challenge with a new offering that uses AI to analyze customer behaviors, find campaign opportunities, select suitable lists, create a draft email or text message, and present it to the client to edit or send with one click of a button. Part of Signal’s service is to collect email, phone, and purchase information about customers. It aggregates this data across clients to help its AI system understand behaviors and find campaign opportunities.

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Networked Insights Raises $30 Million to Expand AI-Based Social Media Tracking and Targeting

January 10, 2017

Networked Insights uses artificial intelligence and machine learning to understand what consumers are talking about in social media and to build individual-level interest profiles. These are used by agencies and brand marketers for analysis and audience targeting across Facebook, Twitter, and ad networks. The company just raised $30 million, bringing total funding to $80 million.

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Wunderman Study Reveals Consumers Prefer Brands That Want Them As Customers

January 6, 2017

This study was not issued by Wunderman’s Department of the Obvious, although it could have been. Headline finding is that 79% of consumers ages 18-65 in the US say brands must actively demonstrate “they understand and care about me” before the consumers consider purchasing. No surprise there.  Still, if you’re looking to refresh that opening slide on Growing Customer Expectations, you can find some new stats in the report at www.wantedness.com.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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