Sigstr Analyzes Sales Emails to Measure Relationship Strength

Plucky little Sigstr is also in the B2B data business, with a clever technology that gathers data from email signatures. It has just launched Pulse, which analyzes a company’s email, calendar, and CRM data to assess sales relationships with target accounts. It’s a bit creepy but I guess there’s no expectation of privacy where business emails are involved.

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One-Third of Marketers Have CDP In Place: Winterberry Group Report for DMA

August 10, 2018

Customer Data Platforms are deployed by 38% of the marketers and vendors surveyed by Winterberry Group in a new report for the DMA. The figure is impressive although CDPs still lag Data Management Platforms (48%), Third party data (51%) and CRM databases (69%). Other results: insights and email targeting are the most goals for identity-related investments and extracting data from “walled garden” vendors like Facebook, Google, and Amazon is the biggest challenge in identifying addressable audiences. Lots more.

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