Sigstr Gets $5 Million to Expand Signature-Based Marketing

Sigstr puts marketing messages in employee email signatures.  It sounds just vaguely clever until you learn they dynamically tailor those messages to the recipient. That’s more interesting. They’ve just raised a $5 million Series A to expand their business.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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