Sigstr puts marketing messages in employee email signatures. It sounds just vaguely clever until you learn they dynamically tailor those messages to the recipient. That’s more interesting. They’ve just raised a $5 million Series A to expand their business.
Seven new sponsors have joined the Customer Data Platform Institute and individual membership has quadrupled since January, the Institute announced today. The growth reflects rising interest in CDPs as marketers and analysts recognize these systems can solve the challenge of providing unified customer data needed to deliver personalized customer experiences.
Using weather data to trigger localized marketing seems pretty standard these days, but it’s still amazing if you think about it. PowerChord has just announced campaigns that use weather forecasts to trigger paid search and display ads. PowerChord offers a range of online advertising and marketing programs that help brands drive sales through local channels such as dealers.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.