Tech marketing agency Alloy tells a similar story: 62% of survey respondents have made business decisions based on marketing performance data in the past year, but 84% say insights are available only to some teams within their organization. While they cite “silos” as the main culprit, they are including organizational as well as technical fragmentation.
There’s little surprising in this digital experience (DX) survey from FullStory B2B, but familiar tales can be worth remembering. The main plot points are: consumers are frustrated by poor website performance (72%); DX managers say insights are vital to improving loyalty (84%) and most have a clear DX strategy (73%), yet just 43% have a clear view of customer preferences. The villain is poor data: just 24% have a single source of DX truth.
With the clock ticking down to the “later this year” moment when Google flips the switch on Chrome and we all go into cookieless freefall, there are still many questions. Google’s product manager just answered a batch of them at the AdExchanger Programatic IO NYC event.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.