CDP Simon Data is moving from profile building into data activation with a new cross-channel journey builder and email platform, and expanded predictive modeling. The company also announced new APIs for audience selection and real-time content access. They’re all closely integrated with customer profiles in Simon’s CDP.
I had to arm wrestle our privacy newsletter editor for this Acquia survey, but fortunately I outweigh her and she’s ticklish. It was worth trouble because there’s lots of interesting info here. Highlights: 87% of marketers think their organization is fully prepared for the end of third-party cookies; 55% had adopted a digital experience platform and 50% have added a CDP; 82% think their customers have more trust in their company’s use of personal data than last year; but 40% of global consumers seem to disagree.
Mobile app messaging platform Airship has announced new tools to help marketers improve customer experiences without help from those prickly developers. Capabilities to be delivered “over the coming months” include interactive walkthroughs, in-app surveys, and a preference center. And while we’re talking about app marketing, I’ll slip in that ironSource last week bought app marketing software company Bidalgo.
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.