Simon Data has launched Activate, a no-code tool that lets marketers combine data from Snowflake and other sources to build profiles and customer segments. This is an extension of Simons’s current Snowflake-based approach. It puts Simon on-trend with other CDP vendors who are combining data in the CDP with data held in external systems.
The U.S. Department of Justice yesterday filed its second big anti-trust lawsuit against Google. This one targets Google’s digital advertising business, while the 2020 lawsuit focused on search marketing. The 155-page complaint offers a step-by-step history of Google’s ad-related activities and demands that Google divest its ad server and ad exchange businesses.
This Twilio Segment report provides an inside-out view of industry trends, based on use of the Segment platform. Key findings include growth among point solutions and data warehouses as consumers of CDP data, a year-on-year doubling of data deletion requests by consumers, and continued dominance of analytical over personalization applications. Fun fact: 53% of Twilio Segment customers connect with a data warehouse destination.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.