We’re neck deep in ad news now, so let’s push on.  iSpot.tv has raised a $325 million private equity investment for its TV audience measurement service.  Previous funding totaled $58 million.  iSpot offers an alternative to Nielsen’s ratings, which is a good thing to do right now.

The next pavilion will feature marketers who expect automation to save them the trouble of designing good campaigns.  We’ll treat them nicely, because systems like Google’s one-click Performance Max are in fact taking over more of the job – and probably doing it better than the people they replace.  Performance Max, which finds the optimal mix of channels and ad formats, just added more campaign types and acquisition targets.

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”