Simon Data Offers Expanded Identity Resolution

I have so many pet peeves I may open a zoo.  The first exhibit will be filled with people who assume that every CDP includes identity resolution features, even though we’ve been saying for years that many do not, and that’s okay because good third-party alternatives are available.  But for buyers who do want integrated ID resolution, Simon Data just launched Identity+, which uses third-party data and identity graphs to improve resolution rates and attach more addressable identifiers to customers.