Simon Data hilariously styles itself “the first connected CDP”, implying that other CDPs are not connected to anything. Marketing silliness aside, their point is they read data from a cloud data warehouse rather than building a dedicated CDP data store. They just raised a $54 million Series D, bringing total funding to $115.8 million.
The acquisition of Peace of Mind Technology (POMT) marks Convergint’s entry into the Australian audio-visual market and expands its service capabilities in the market. With POMT, Convergint adds capability to integrate security, AV, and workplace technologies.
The build vs buy debate never grows old, although it does get tiresome. MarTech’s 2023 Replacement Survey suggests the buy team is winning handily: 90% of martech replacements were commercial applications. Anyone suffering through lengthy procurement cycles will be surprised that respondents say 73% of replacement projects are approved in six months or less.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.