SimpleReach has built a niche business in assembling information about marketing content consumption, calling itself a “content data platform” although it doesn’t use the initials CDP. Data gathered by the system is used to by publishers and marketers to create a unified view of content distribution. The company just announced $13 million in funding, bringing its total to $24 million.
Let’s talk local marketing. eRelevance is a “marketing automation service” whose staff uses proprietary technology to run retention and upsell programs for small business clients. The company just took $5.1 million more funding, bringing its total to $13.7 million since 2013. With nearly 800 customers and $4 million annual run rate, it costs about $5,000 per year: reasonable but still more than many small businesses will spend.
Advertisers might be dragging their feet on privacy, but fraud has their full attention. Here we have programmatic platform AcuityAds announcing a partnership with Fraudlogix to expand protection. AcuityAds says they currently block 27% of all digital inventory due to fraud and quality issues. Yikes.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).