Here’s the latest from our Department of the Obvious: a Digital Media Solutions survey showing that few marketers fully understand privacy regulations. Take the quiz, see how you rate, and maybe learn something new! Makes a great trivia game for virtual happy hour.

Advertisers often want to use customer data that belongs to someone else. Owners want to sell the data but keep control. PubMatic is addressing the problem with Audience Encore, which lets data owners apply their information to publishing audiences, and in turn lets publishers sell those audiences programmatically using “deal IDs” that don’t expose specific information. The point is you can target in a privacy-safe way.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).