Am I the only one who suspects that all those offices left empty while everyone works from home are actually swarming with robots who are writing press releases about themselves? That would explain why today’s news is all about AI. First up: mobile customer engagement platform Sinch has purchased ChatLayer.ai, which builds multi-lingual, multi-channel conversation-bots that are clearly smarter than I am.
Here’s the latest from our Department of the Obvious: a Digital Media Solutions survey showing that few marketers fully understand privacy regulations. Take the quiz, see how you rate, and maybe learn something new! Makes a great trivia game for virtual happy hour.
Advertisers often want to use customer data that belongs to someone else. Owners want to sell the data but keep control. PubMatic is addressing the problem with Audience Encore, which lets data owners apply their information to publishing audiences, and in turn lets publishers sell those audiences programmatically using “deal IDs” that don’t expose specific information. The point is you can target in a privacy-safe way.
This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality. They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them. Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.