Am I the only one who suspects that all those offices left empty while everyone works from home are actually swarming with robots who are writing press releases about themselves? That would explain why today’s news is all about AI. First up: mobile customer engagement platform Sinch has purchased ChatLayer.ai, which builds multi-lingual, multi-channel conversation-bots that are clearly smarter than I am.
Here’s the latest from our Department of the Obvious: a Digital Media Solutions survey showing that few marketers fully understand privacy regulations. Take the quiz, see how you rate, and maybe learn something new! Makes a great trivia game for virtual happy hour.
Advertisers often want to use customer data that belongs to someone else. Owners want to sell the data but keep control. PubMatic is addressing the problem with Audience Encore, which lets data owners apply their information to publishing audiences, and in turn lets publishers sell those audiences programmatically using “deal IDs” that don’t expose specific information. The point is you can target in a privacy-safe way.
Location data plays an increasingly important role in marketing analytics, especially as tracking known individuals is constrained by privacy regulations. So it makes sense that Clearlake-backed data quality vendor Precisely has decided to purchase location data leader PlaceIQ. The deal will (literally) add a new dimension to Precisely’s data enhancement and targeting capabilities.