Lots of wheeling and dealing today, Dear Reader.  Closest to home, account-based marketing platform Terminus has purchased B2B CDP Zylotech.  It’s Terminus’ fifth acquisition, and will tie together the data silos that would otherwise result.   Price wasn’t announced.

Not every deal is consummated.  Zoom announced that it will not complete its planned purchase of cloud contact center company Five9 after Five9’s shareholders rejected the all-stock offer.  The value was $14.7 billion when the agreement was announced in July, but Zoom’s stock price is now about 30% lower.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.