Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google

Google’s year-end rankings in Search for Singapore in 2022 have revealed that Singaporean consumers are seeking to be in control of their identities, lifestyles, and what they value. The report has identified three key consumer trends based on search behaviours by Singaporeans that marketers can leverage to optimise their marketing strategies. These are ‘soul searching’, ‘value hunting’, and ‘finding joy’.

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Malaysia’s Capital A introduces new AI-powered ‘Ask Bo’ chatbot

February 9, 2023

Capital A Berhad, the parent company of Asia’s leading low-cost carrier, AirAsia, has on Wednesday reiterated its commitment to transparent communications and better customer experience, as part of its vision to become the most communicative, responsive and answerable brand in the region. In response to guests, it is switching out its chatbot, for the new ‘Ask Bo’ which has enhanced artificial intelligence (AI) and machine learning (ML) capabilities.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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