Singing the Customer Data Platform Blues: Who’s to Blame for Disjointed Customer Data?

Speaking of self-referential, this post from Friday’s Customer Experience Matrix blog analyzes the state of unified customer data using bits of many published surveys. A Franken-survey, if you will. It’s definitely frightening enough to be worthy of Halloween. Come to think of it, if you haven’t picked your costume yet, why go not an Enterprise Data Warehouse? All you need is a half-painted black box with a big funnel to pour data into and no way to get it out. Why half-painted? Because it never gets finished.