Companies with a reliable single customer view are vastly more likely than others to have very effective personalization — 87% vs 35%, according to this study from data quality vendor Melissa. Quality issues such as incomplete (61%), outdated (46%), and inaccurate data were bigger obstacles than silos (14%). Download for more.
CDP Optimove has purchased Axonite, a real-time event streaming framework built on Apache Kafka and Confluent. Translating from tech-speak: it will easier for Optimove to ingest, react, and share events as they happen. We can all see the value in that.
Finally, we have news about Infor, which quietly sells a slew of industry-specific cloud software products, mostly to mid-size companies. They do have a CRM product that promises a “complete customer view”, which warms my little heart. But, again, the news is pretty modest: Koch Industries, which already owned two-thirds of the company, has just bought the rest of it.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.