Sisense also mashes together data without being a CDP. Their strength is empowering a wide range of users with data assembly, exploration and application building capabilities. They’ve just merged with Periscope Data, which targets data scientists and other experts. The combined firm will have an annual run rate over $100 million.
SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past week alone, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.
CM Group may not be as familiar a name as Adobe or Google, but they do own Campaign Monitor, Sailthru, Delivra, Emma, and other well known products. You can add Vuture to the list – it’s a cross-channel marketing platform for legal and professional service providers. The purchase is part of a strategy to simplify martech buying by offering a portfolio of systems for different needs. CM Group just completed a $410 million financing to support further growth.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.