Sisense Merges with Periscope Data to Support Advanced Users

Sisense also mashes together data without being a CDP. Their strength is empowering a wide range of users with data assembly, exploration and application building capabilities. They’ve just merged with Periscope Data, which targets data scientists and other experts. The combined firm will have an annual run rate over $100 million.

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CM Group Buys Vuture and Raises $410 Million to Grow Its Martech Portfolio

May 15, 2019

CM Group may not be as familiar a name as Adobe or Google, but they do own Campaign Monitor, Sailthru, Delivra, Emma, and other well known products. You can add Vuture to the list – it’s a cross-channel marketing platform for legal and professional service providers. The purchase is part of a strategy to simplify martech buying by offering a portfolio of systems for different needs. CM Group just completed a $410 million financing to support further growth.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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