Sitecore Buys Search Platform Reflektion

Sitecore has continued its acquisition spree with the purchase of ecommerce site search platform Reflektion.  The company already calls itself the “global leader in digital experience management software”, so perhaps this makes it the galactic leader.  It’s Sitecore’s fourth acquisition this year, following the Boxever CDP, Four51 ecommerce engine, and Moosend email platform.

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Martech Tops CMO Priority List: PwC Study

September 6, 2021

PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%).  Data privacy straggled in sixth at 29%.   When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).

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6sense Buys Fortella to Expand RevOps Toolkit

September 3, 2021

Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess.  Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools.  Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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