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Sitecore Buys Search Platform Reflektion

Sitecore has continued its acquisition spree with the purchase of ecommerce site search platform Reflektion.  The company already calls itself the “global leader in digital experience management software”, so perhaps this makes it the galactic leader.  It’s Sitecore’s fourth acquisition this year, following the Boxever CDP, Four51 ecommerce engine, and Moosend email platform.

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Martech Tops CMO Priority List: PwC Study

September 6, 2021

PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%).  Data privacy straggled in sixth at 29%.   When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).

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6sense Buys Fortella to Expand RevOps Toolkit

September 3, 2021

Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess.  Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools.  Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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