Sitecore CDP Integrates Acxiom Identity Service

We don’t write a story every time that Acxiom adds a new client for its Real Identity matching service.  But we mentioned their deal with Treasure Data two weeks ago, so it’s only fair to report that they’ve now connected with the Sitecore CDP, which was formerly Boxever.  The real-time integration is also a good reminder that many CDPs rely on third parties for identity matching, rather than using their own services.