We don’t write a story every time that Acxiom adds a new client for its Real Identity matching service. But we mentioned their deal with Treasure Data two weeks ago, so it’s only fair to report that they’ve now connected with the Sitecore CDP, which was formerly Boxever. The real-time integration is also a good reminder that many CDPs rely on third parties for identity matching, rather than using their own services.
Reports of collusion between Google and Facebook (now Meta) to skew the display advertising market have apparently caught the eye of European regulatory agencies. Both the European Commission and the UK Competition Market Authority have opened investigations into the “Jedi Blue” agreement. The collusion was originally revealed in a lawsuit led by the Texas Attorney General.
You may think of Typeform as a no-code form and survey builder, but they describe themselves as a “conversational interaction platform”. Apparently, their investors find that an appealing position, since they’ve just raised a $135 million Series C, bringing total funding to $187 million. The company says it has over 125,000 users across paid and free products.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.