Sitecore Integrates Acquisitions for Cross-Channel Digital Experience

Digital experience vendor Sitecore has fully integrated its Web content management capabilities with four 2021 acquisitions  including the Boxever CDP, Four51 ecommerce system, Moosend email server, and Reflektion site search engine. In addition to data unification, Boxever provided Sitecore with testing, real-time personalization, and connectors to email systems including Salesforce Marketing Cloud, Responsys, and Klayvio.

More News

Previous Article

Namogoo Offers Automated Customer Journey Improvements

April 8, 2022

Namogoo describes its latest release as the “first-ever” “Customer Journey Operating System”. That’s a tough claim to judge, but we do know the system automatically collects public data about site visitors, adds the company’s own data, and uses the result to analyze customer journeys and find opportunities for intent-driven promotions. I won’t make fun of Namogoo’s name, since two readers politely informed me today that what I called the “obscure” word “Gupshup” is understood to mean “chit-chat” by over a half-billion speakers of Hindi and Urdu.

CDPI Newsletter
Featured Article

Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

CDPI Newsletter