Sixty-Five Percent of Companies With a Martech Strategy Have a CDP: Acxiom
Larger companies that have a martech strategy are more likely (65%) to have a CDP than those without a martech strategy (43%) according to research by Acxiom. This is a larger spread than seen with other tools in the martech stack. Almost all businesses surveyed plan to make changes to their stack in the next twelve months, with more adding tools (29%) than consolidating (15%).