Skyflow just raised $7.5 million for its own privacy, which also stores sensitive data for clients and allows access through API calls. Details are not clear so we can’t judge how it differs from Evervault’s approach. But in any case, API-based privacy systems are officially a Thing.
It’s a bit of a grab bag today, Dear Reader. First some CDP news: CDP Celebrus has added a collection of real-time machine learning and natural language processing capabilities. The list includes 50+ behavioral signals detected by machine learning; streams of real-time content recommendations; detection of unusual customer behaviors; and signals based on text analysis.
Here’s another feature announcement: data orchestration platform and CDP Openprise has released API Factory, which transforms automated business processes into custom APIs. This makes it easy for other systems to call an Openprise processe as a service. Nice.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.