SkyPoint Cloud, a chocolate-plus-peanut butter-like combination of CDP and privacy system, has expanded its CDP side with automated predictive insights. The new feature continuously updates attributes such as churn propensity, product preferences, and predictive lifetime value, mixes them into customer profiles, and serves up tasty-fresh audiences with the results.
ActionIQ has expanded its real-time capabilities to include data collection via a native tag, plus identity stitching and decisioning with access to the full customer profile. Real-time comes in more flavors than Ben & Jerry’s, so some parts of this extend beyond the real-time features in other CDPs. You’ll have to dig into the details for yourself, Dear Reader. I’m off to find some Cherry Garcia.
Microsoft has cooked up a deal for Clear Software, an integration platform with strong connectors for SAP and Oracle systems. The deal will make it easier for Power Platform clients to bake information from multiple systems into delicious data casseroles.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.