Skypoint Cloud CDP Adds Identity Resolution

Privacy-focused CDP Skypoint Cloud offers neither funding nor a potted plant today.  They do have a new machine-learning-driven identity resolution service called Skypoint Resolve.  It’s worth mentioning because not every CDP has its own identity management features.

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Knak Announces $25 Million Series A for Codeless Campaign Building

November 17, 2021

The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant.  I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages.  I do know they just raised a $25 million Series A.  Maybe they can buy that plant a friend.

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Ometria Raises $40 Million for Retail CDP and Marketing

November 16, 2021

Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million.  Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results.  Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.

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