Privacy-focused CDP Skypoint Cloud offers neither funding nor a potted plant today. They do have a new machine-learning-driven identity resolution service called Skypoint Resolve. It’s worth mentioning because not every CDP has its own identity management features.
The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant. I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages. I do know they just raised a $25 million Series A. Maybe they can buy that plant a friend.
Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million. Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results. Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.