Slack Buys Astro to Shift Conversations from Email

It would be easy to find more BadTech news about Facebook but you get the picture so let’s change the subject. Cyollaboration platform Slack has acquired email app Astro, which already had a Slack integration. Don’t read this as Slack is admitting email is here to stay: the company says its “goal is to make it as easy as possible to help teams shift conversations to where they would be most productive — in a channel.”

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Decibel Helps Brands Isolate Problems with Digital Customer Experiences

September 28, 2018

Decibel also aims to help marketers by improving customer experiences, in its case by creating a single Digital Experience Score based on Web site and app user behaviors such as engagement, navigation, form completion, and frustration. It does some heavy duty analytics to convert the raw data into meaningful information. Decibel has just extended its product to break out the components affecting each visitor, making it easier for companies to identify and fix problems at the individual level.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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