Scalability problems threaten blockchain’s future, according to Condusiv Technologies. Bitcoin processes three to four transactions per second while Visa handles more than 56,000. Here’s another report with similar results. Condusiv sells technology to speed database performance.
I have no pressing news for you today, although Vista Equity Partners buying a majority interest in ad safety firm Integral Ad Science is sort of interesting, as is Microsoft’s $7.5 billion acquisition of Github.
Peering into the future, users choices about which sites to visit will be replaced by AI systems that decide for us. AI vendor Neura offers a glimpse of that world by tracking location with mobile and Internet of Things devices and letting marketers subscribe to “moments” such as “arrived at office”. Anonymized, of course. They’ve just added “True Personas” which uses location history to assign people to categories like “avid runner”, “hard worker” or “late sleeper”. Sign me up! Or maybe they already did.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.