Scalability problems threaten blockchain’s future, according to Condusiv Technologies. Bitcoin processes three to four transactions per second while Visa handles more than 56,000. Here’s another report with similar results. Condusiv sells technology to speed database performance.
I have no pressing news for you today, although Vista Equity Partners buying a majority interest in ad safety firm Integral Ad Science is sort of interesting, as is Microsoft’s $7.5 billion acquisition of Github.
Peering into the future, users choices about which sites to visit will be replaced by AI systems that decide for us. AI vendor Neura offers a glimpse of that world by tracking location with mobile and Internet of Things devices and letting marketers subscribe to “moments” such as “arrived at office”. Anonymized, of course. They’ve just added “True Personas” which uses location history to assign people to categories like “avid runner”, “hard worker” or “late sleeper”. Sign me up! Or maybe they already did.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.