Small Business Marketers Feel Tech Dominates Creativity: Shaped By Survey
Shaped By’s survey of tech marketers also highlighted the role of tech: half the respondents said marketing is dominated by technology while about one-quarter said it was dominated by creativity. (The rest said they’re about equal.) Interestingly, small businesses put tech dominance much higher (61%) while enterprise marketers split evenly on tech vs creativity (37% each). I’d guess that small businesses struggle more with tech because they have fewer resources, but maybe there’s something else going on.