I guess every smartphone owner knows how easy it is to create a video. But you might still be surprised that more than half the small business marketers surveyed by video creation platform Promo publish one or more videos per week. Don’t be too impressed: 64% are under 20 seconds long and 49% are made in less than ten minutes.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.
CDPs help customer service teams provide consistent experience across channels. I’ll just mention that since I otherwise wouldn’t have excuse to discuss this UJET survey about support channel preferences. The main message is that consumers want a wide choice: more than half wanted to text, email, chat, phone, and upload photos, screenshots, and videos. Channel preferences differ by age group except for Facetime, probably because Grandma already uses it to bond with the grandkids.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.