SmarterHQ Releases Predictive Model Builder

Personalization platform and CDP SmarterHQ also has a new predictive model builder. It creates different kinds of self-tuning models and SmarterHQ says it’s the only personalization platform to build predictions using all types of data, not just purchases. Seems unlikely but it’s an interesting claim.

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Evervault Raises $16 Million for Privacy Tech

May 26, 2020

Yesterday was the second anniversary of the go-live date for the European Union’s General Data Protection Regulation (GDPR), so it’s fitting that we have privacy news. First is a $16 million raise by Evervault, which promises to keep personal date safely encrypted and only allow API calls to process it within “privacy cages” that do not expose the unencrypted contents. Companies would not store any sensitive data and thus avoid most burdens of GDPR compliance, the company says.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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