SmartOSC and Antsomi partner for omnichannel solution

ECommerce solution agency SmartOSC has partnered with regional martech company Antsomi to bolster the level of service they provide to their clients. Under the partnership, SmartOSC will become Antsomi’s global reseller, mainly focusing on the growing APAC market. The two companies will work together to help their clients by providing an end-to-end omnichannel retail solution powered by a customer data platform. The core of such a solution is Antsomi CDP 365, a customer data platform software that unifies multiple data sources to create a 360-degree customer view and provide customers with an omnichannel experience.

With choice in the marketplace growing exponentially, organisations must be prepared to pivot their approach when it comes to engaging with customers and employees.

CDPI Emerging Markets

Accenture has acquired Malaysian data management and analytics firm BIIT Consulting to complement Accenture’s efforts to drive greater AI and data transformation within the Southeast Asian region. The move also aims to further solidify Accenture’s position in the market for providing AI and data-led transformation services.

CDPI Emerging Markets

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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SmartOSC and Antsomi partner for omnichannel solution

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