There are measurements and then there are measurements. Snapchat parent Snap has purchased Fit Analytics, which helps people find right-sized clothing. You can file this under “social platforms expanding into e-commerce” if you want to connect it to something significant.
France’s competition authority rejected calls by IAB France and other ad groups to forestall Apple – but the regulator there still plans to monitor the situation to ensure Apple doesn’t take unfair market advantage.
Elsewhere in Measurement Land, the Media Rating Council’s project to standardize advertising outcomes measurement has emerged with unintentionally hilarious conclusions that “there was not consensus by practitioners around a single method by which to measure outcomes” and “most users view current outcomes measurement as a largely opaque process in need of much greater transparency.” Jamie in our Department of the Obvious is impressed.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.