Open source integration toolkit Rudderstack calls itself a Customer Data Platform, but they don’t meet the fundamental requirement of maintaining a persistent data store. What they do offer are tools for developers to move data between systems. If you’re looking for that, you can now try a free SaaS implementation for up to 500,000 events per month on Rudderstack servers.

Of course, when it comes to misalignment, nothing beats the marketing-IT relationship. This Infosys study finds that marketers see the biggest collaboration challenges as improving customer experience and agility while IT managers focus more on skills, company culture, and budgets. There’s a lot more here but the bottom line is companies with better collaboration get better results.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.