Snap launched Family Centre in India, a new in-app tool that provides parents with more insight into who their teens are friends with on Snapchat, and who they have been communicating with, without revealing any of the substance of those conversations. Family Centre mirrors how parents engage with their teens in the real world.
A Kenya-based venture studio with a focus on tourism, Purple Elephant Ventures (PEV), has raised $1 million pre-seed funding to build the next generation of startups that use technology to modernize the tourism sector.
Microsoft MSFT is reportedly planning an investment in India-based, play-to-earn gaming platform, Zupee. The technology giant is said to be in talks to potentially lead a funding round of more than $100 million, which would be the latest in a series of bets by the Windows maker to expand its cloud business in key overseas markets.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.