Snap is also seeking to enhance brand safety by offering a Brand Suitability Suite for advertisers on Snapchat. This is aimed at giving advertisers more control when it comes to “content adjacency.” They will have the choice of Full, Standard and Limited Tiers for their campaigns, where Limited excludes adjacency to even mildly sensitive content.
Online marketers must increasingly worry about their ads appearing near objectionable content. The industry is trying to help: DoubleVerify now lets customers using Brand Safety and Suitability measurement request detailed URL-level reporting on their open web advertising campaigns. This follows a similar move by Amazon. DoubleVerify is also launching content-level controls on Meta’s Facebook and Instagram feeds.
Journify, a U.S. and U.A.E.-based composable data platform that also offers a conversion API tool has secured $4 million in funding. Launched in March 2024, Journify applies AI in a number of advertising use cases including predictive AI for user behavior analysis, advanced, cross-channel attribution and real-time data health alerts. The round was led by VC firm Silicon Badia.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.