Here’s a meatier item, at least in terms of (non-virtual) money: Snapchat is reported to have bought Israeli augmented reality start-up Cimagine. The company’s main current application is seems to be showing buyers what a product would look like in place – say, a new logo on an existing box or new sofa in your living room. I suppose the sky is literally the limit: virtual blimp, anyone?
I’ll be honest: it’s a slow news day.
If there’s a mid-point between building your own database with tools like Trillium and using a packaged Customer Data Platform, it is probably using tools like Jitterbit, Mulesoft and Snaplogic to share data between source systems. Analyst firm Research and Markets pegs that industry at $528 million in 2016 and expected a 41.5% annual growth rate through 2021. It also cites obstacles to adoption including “application interoperability, high initial cost of implementation, and security concerns.” Exactly.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.