Snapchat Acquires Cimagine Augmented Reality Platform for Reported $30-$40 Million

Here’s a meatier item, at least in terms of (non-virtual) money: Snapchat is reported to have bought Israeli augmented reality start-up Cimagine. The company’s main current application is seems to be showing buyers what a product would look like in place – say, a new logo on an existing box or new sofa in your living room. I suppose the sky is literally the limit: virtual blimp, anyone?