Oh, the irony. Just as streaming TV services recognize that selling ads is more profitable than selling subscriptions, European regulations are forcing ad-sales giants like Meta to offer ad-free subscription services. Snapchat is the latest to roll out a paid, no-ad option in certain markets. Snapchat’s post is cryptic so here’s a MediaPost article with some perspective.
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.
This Canto study isn’t entirely about AI but the most interesting tidbit is that B2B companies are twice as likely as B2C companies to use AI for content creation (49% vs 27%) and to search existing content (40% vs. 18%). Feel free to speculate why. On the other hand, pretty much everyone agrees they need more content and AI can help.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.