Also at the Adobe Summit, data integration vendor SnapLogic announced connectors to load data into the Adobe Cloud Platform using Experience Data Models. Adobe’s own press release mentions similar connectors from Informatica and TMMData.
It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.
ScanMyPhotos isn’t alone in taking a position on public issues: OnBrand Magazine found that 79% of marketing decision-makers are including social and cultural issues in their 2018 strategies and 36% are excited to explore brand activism.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.