Also at the Adobe Summit, data integration vendor SnapLogic announced connectors to load data into the Adobe Cloud Platform using Experience Data Models. Adobe’s own press release mentions similar connectors from Informatica and TMMData.
It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.
ScanMyPhotos isn’t alone in taking a position on public issues: OnBrand Magazine found that 79% of marketing decision-makers are including social and cultural issues in their 2018 strategies and 36% are excited to explore brand activism.
There’s no shortage of lawsuits by publishers against genAI platforms for copyright infringement; now major studios are getting with the program. Walt Disney and Comcast’s Universal are accusing Midjourney of using some of their best known characters (think Darth Vader and the Minions) in its AI image generator — a “bottomless pit of plagiarism,” they say. No response yet from Midjourney.