SnapLogic Raises $72 Million Series G for Self-Service Data Integration

Easy-to-use data and process integration platform SnapLogic has raised $72 million, bringing its total to $208 million since 2007. Trends illustrated: need for cross-system integration; appeal of self-service; AI-assisted systems; martech funding for infrastructure projects. Trend not illustrated: CDP, since SnapLogic doesn’t create a persistent database.

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European High Court Rules Cookies Need Clear, Specific, Active Consent

October 4, 2019

Any remaining hope that current online data sharing practices would somehow survive pretty much died this week, when the European Union’s highest court ruled that placing any cookie requires “active consent” – as in ticking an unticked-by-default check box – and that cookies for data sharing can’t be combined with cookies for other purposes. The ruling also specifies that consent language clearly identify the third parties that will gain access to the data.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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