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Snowflake Announces Salesforce Partnership and $479 Million Series G

Cloud database vendor Snowflake has raised $479 million Series G, bringing total funding to $1.4 billion. They also announced a “strategic partnership with Salesforce” which ZD Net reported will include “product, marketing and go-to-market strategy”. https://www.zdnet.com/article/snowflake-raises-479-million-in-funding-but-salesforce-partnership-key/ Since Snowflake powers several Customer Data Platforms, this is intriguing indeed.

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Merkle Launches Merkury Identity Resolution Platform

February 12, 2020

The News Gods delivered three identity resolution items today, Dear Reader. Maybe they got a volume discount. First is Merkle’s announcement of the Merkury (get it?) Identity Resolution Platform, which helps brands and publishers create, enhance and share private identity graphs. Partners include publishing, identity data and adtech firms. Applications include programmatic trading of cookie-free customer IDs. Head explodes.

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Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

February 10, 2020

Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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