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Snowflake Announces Salesforce Partnership and $479 Million Series G

Cloud database vendor Snowflake has raised $479 million Series G, bringing total funding to $1.4 billion. They also announced a “strategic partnership with Salesforce” which ZD Net reported will include “product, marketing and go-to-market strategy”. https://www.zdnet.com/article/snowflake-raises-479-million-in-funding-but-salesforce-partnership-key/ Since Snowflake powers several Customer Data Platforms, this is intriguing indeed.

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Merkle Launches Merkury Identity Resolution Platform

February 12, 2020

The News Gods delivered three identity resolution items today, Dear Reader. Maybe they got a volume discount. First is Merkle’s announcement of the Merkury (get it?) Identity Resolution Platform, which helps brands and publishers create, enhance and share private identity graphs. Partners include publishing, identity data and adtech firms. Applications include programmatic trading of cookie-free customer IDs. Head explodes.

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Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

February 10, 2020

Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

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Salesforce Launches Industry-Specific AI Capabilities

September 10, 2024

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.

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