None of you read the studies we offered yesterday on consumer trends. Let’s see if you’re more interested in what marketers are thinking. We’ll start with this a poll from media agency Newbase. They compared marketers’ technology priorities in 2016 and 2017. Mobile devices topped the list in both years. Interest grew the most in voice assistants and artificial intelligence, and dropped the most in wearables, Internet of Things, and m-commerce. Remember Apple Watch?

Speaking of research: a survey by integrated marketing agency Rakuten found that 33% of consumers use an ad blocker and 45% will abandon a Web site because of a bad experience. Popups and preroll video ads were most annoying, while coupons and emails were most useful. Consumers want better ad personalization too. Worth a look.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.